While Qitera Alerts™ scans thousands of information sources for relevant search terms Qitera Follow™ is a more focused market and customer intelligence application. Qitera Follow™ closely monitors a specific web page for updates. It sends automated notifications to the user when relevant changes occur on a site e.g. a competitor names, a new distribution partner or a potential customer names a new call for bids. So marketing and sales teams can proactively identify sales opportunities and respond to market incidents at an early stage.

Qitera Follow™ can easily be customized in terms of sensitivity, frequency of notification and delivery mode (notification for single user or entire team).

With Qitera Follow™ you can track and monitor:

• client websites for updates and news
• product pages of competitors
• executive bios
• social network profiles of customer contacts
• press / news sections
• relevant wikis or blogs

Benefits:

• Identify sales and new business opportunities
• Increased agility and responsiveness in customer relationship management
• Automated press and media clippings
• Improved competitive intelligence